I’ve received many requests via FB and comments on past blog posts (thanks everyone for reading and commenting!), I’d like to break down some easy tips for you to use when creating a flatlay to use as your Poshmark covershots in your closet today.
A couple of years ago I’m not entirely sure that the phrase ‘flatlay’ was even around! Then again, when I was growing up there was never really a name for the job that I have now…fashion/beauty blogger, online boutique owner, and all around badass girlboss! :) At any rate, the good news is this: since flatlays are a relatively ‘new’ way to market your items for sale there’s a ton of room to be creative with the concept.
However, there are certainly a few secrets that have proven to be helpful to know when you’re looking to create a gorgeous looking flatlay. (While my main focus in this post will be geared around creating ‘covershots’ aka a listing photo in Poshmark, do keep in mind that these tips can easily be used to create really great Instagram shots too! Which is actually a really good idea, since you could end up using your best covershots as a marketing piece by sharing it on your IG!)
You’ve seen them pretty much takeover Instagram and Pinterest these days with bloggers sharing their #OOTD or what’s in their bag or even just a collection of products their loving right now. Basically it’s just a bunch of items pulled together and styled to look aesthetically pleasing when photographed from a straight down angle.
– Why should I use flatlays for Poshmark?
Since most people don’t always want to get dressed up and model an item they’re selling, flatlays are the easiest way to create a stylish photograph that shows off your item. I personally love featuring jewelry, accessories, and shoes the most in flatlays…but you can totally show off your best clothing items this way too!
The Basic Rules For Creating An Awesome Flatlay:
I cannot tell you just how important proper lighting is! For selfies, full body shots, close up product shots, and most of all flatlays! Nobody is going to ‘like’ a photo if it’s poorly lit and has shadows casting all over your pretty products. While I think that using natural lighting is wonderful, it still casts distracting shadows… Which is why professional studio lighting is the only method I believe in. After you create your first flatlay with professional lighting, believe me you’ll be just as convinced as I am! I promise to write another full on post just about lighting as it is sooooo important! In the meantime, you can set yourself up with the same system I’m using from Amazon.
One of the things that makes a flatlay so pleasing to they eye is the fact that everything in the shot looks like it belongs together. That means that the pieces are similar in style, of the same color palette, and generally if worn together would make an outfit. I often like to pick one piece (the one that is for sale) and then start to build an outfit around it that would good if worn IRL. Playing off a pop of color is always fun too!
In order to keep the focus on your beautiful items for sale it’s important to keep the background clean and simple. Personally, I love faking the whole ‘I have marble counters’ look by using a roll of white marble printed paper. A great place to start is with a plain white background – think oversized rolls of paper, a white faux fur rug, or even a foam poster board from the Dollar Store.
In order for your shot to be a true flatlay, the photo should be taken straight down. A step stool often comes in handy if you’re working with full pieces of clothing. While the angle of your items is completely up to you, most choose from either artfully askew or perfectly lined up. Either of these styles is beautiful in my mind and will draw in buyers, but it’s your chance to brand yourself by choosing which is better for your products.
If you’re photographing a pair of jeans or a tee, something that’s large, it’s important to balance out the piece with smaller accessories. This way you know exactly what the focus should be on – the larger more prominent piece. When I create flatlays, I find that I like to start with a lot of options as far as accessories go. So I would pull out some jewelry, makeup, perfume bottles, faux flowers, and any other little decorative things I might have around the house. Option are good because it means you can play with the look and refine it by trying out new pieces to compliment your main item.
…and with multiple accessories. While you play around trying to find the right fit, don’t be afraid to take photos as you figure things out. I really love being able to choose from multiple photos when creating a listing photo. If you find that you have a few you really like, save them and test them out on your audience. If the first one doesn’t seem to be getting very many likes, try posting your second one and see if that gets any action. Options are always a good thing!
For the ultimate inspiration in perfectly curated flatlays, you have got to check out @fancypantsmcgee ‘s listings along with the other fabulous Poshers mentioned above. It doesn’t hurt that she’s a professional product stylist, but you too can create listing like hers if you follow these tips and study up on her styling techniques. Now that’d be an amazing guest post…what do you say Kristin? :P
Thank you so much for reading this post and I hope that these tips will help you to better create cover shots for your Poshmark closet so you can start bringing in new followers and making lots of sales!
In the comments don’t forget to leave your Poshmark closet name and let me know what topics you’d like me to cover next!
P.S. Just in case you are a total newbie to Poshmark and have yet to sign up, use this code: HGVVU when you sign up to receive $10 free to shop anything on the entire app!